DENVER · SINCE 2014

Programmed.
Coached.
Earned.

FORGE is a real strength-and-conditioning gym. Block-periodized programming, in-person form-checks every set, and a coach roster that has averaged a 9-year tenure at this address. No franchise warm-handoffs. No 47-step beach-body cleanse. Just the work.

11 yr
Same address since 2014
9 yr
Avg coach tenure
94%
12-month retention
Free intro week No contracts Pause anytime Programmed by NSCA-CSCS
2,400+
Members coached since 2014
12K sqft
Open-floor training space
42
Coached classes per week
11
USAW + NSCA-CSCS coaches
680
Documented PR transformations
4.9
Across 1,800+ Google reviews
Doctrine

What we mean when
we say "coached".

Most boutique gyms in Denver are choreographed group fitness. A music playlist, a calorie target, a body-comp pitch. FORGE is a strength-and-conditioning gym for adults who care about getting measurably stronger over the next twelve months and the next twelve years. The four columns below are the floor of the program — every coach, every class, every member.

— 01

Programmed, not random

Block-periodized strength + conditioning written by our head coach. Mondays are not "leg day." Each block has a target adaptation — strength, hypertrophy, peaking, restoration — and the work is structured to deliver it.

— 02

In-person form checks

Every set, every member, every class. Coaches carry whiteboards and walk the floor. No "queue up at the squat rack and we'll glance at you." If your form drifts, you'll know inside one rep.

— 03

Scaling for every level

Brand-new lifter, post-rehab return, masters-class veteran — every workout has a documented scale. Nobody sits out, nobody fakes the prescribed weight, nobody pretends the workout was for everyone.

— 04

Community is the byproduct

We don't manufacture community. We program well, hire coaches who like adults, and the community shows up because hard work in front of other people is rare. The 6 AM class has been the same nine humans for four years.

The Floor

Eleven coaches.
Averaged 9-yr tenure.

Every coach on this roster is a W-2 employee. None are 1099 contract trainers. They earn salaries, not session counts. They program your work. They check your sets.

FORGE head coach Dani Quinones programming session
— 01 · HEAD COACH

Dani Quinones

NSCA-CSCS · USAW Lvl 2 · 11 yr at FORGE

Owner. Programs every block. Former DI distance runner who pivoted to strength after a tibial stress fracture. Wrote the FORGE method.

Coach Marco Behr in deadlift instruction
— 02 · LEAD COACH

Marco Behr

NSCA-CSCS · 8 yr at FORGE

Powerlifting specialty. Coached three members to USAPL national qualification. Builds the strength block.

Coach Rae Talbot demonstrating a clean-and-jerk
— 03 · LEAD COACH

Rae Talbot

USAW Lvl 2 · NSCA-CPT · 7 yr at FORGE

Olympic lifting + mobility. Runs the snatch progression series. Former collegiate gymnast.

Coach Andre Park leading a conditioning class
— 04 · COACH

Andre Park

NSCA-CPT · USA Cycling Lvl 2 · 5 yr

Conditioning + endurance. Programs the metcon block. Cat-2 cyclist on weekends.

Weekly

The schedule.

MON
TUE
WED
THU
FRI
6:00 AM
Strength AMarco
ConditioningAndre
Strength AMarco
OlympicRae
Strength AMarco
9:00 AM
Strength BDani
MobilityRae
Strength BDani
ConditioningAndre
Strength BDani
12:00 PM
Lunch liftMarco
Open gym
Lunch liftMarco
Open gym
Lunch liftMarco
5:30 PM
Strength ADani
OlympicRae
Strength ADani
OlympicRae
Strength ADani
6:30 PM
ConditioningAndre
Strength BMarco
ConditioningAndre
Strength BMarco
Open gym
FORGE training floor — Rogue rig with C2 ergs
The Floor

12,000 sqft.
Built for adults.

The floor is a tool, not a showroom. Twelve dedicated lift platforms, twenty competition barbells, a Concept2 fleet that gets calibrated quarterly. No mirrored cardio wall. No loud TVs. No franchise scent diffusers.

The mobility room is glassed off and quiet. The locker rooms have tile that doesn't look like a hotel pool. The floors get re-rubberized every 28 months. Members notice these things, even if they can't articulate why a gym feels right.

12 lift platformsRogue Monster 20 barbellsEleiko + Rogue Ohio 14 ergsConcept2 RowErg + BikeErg 4 ski-ergsConcept2 Mobility roomHyperice + Theragun Open gym16 hr/week unprogrammed
Transformations

Real members.
Real numbers.

Six members, named, with verified body-comp tests and lift progressions. No cherry-picked twelve-week shots, no app filters, no ozempic.

Sarah K's deadlift progression
— 01 · 18 MONTHS

Sarah K.

+185 lbdeadlift
−8.4%body fat

"I came in afraid of barbells. I now compete in masters powerlifting."

Tom J snatch
— 02 · 24 MONTHS

Tom J.

+44 lbsnatch
+92 lbback squat

"Six surgeons and a chiropractor told me to stop lifting. Rae rebuilt my squat from scratch."

Maya R cleaning
— 03 · 14 MONTHS

Maya R.

+62 lbclean
+1.8 PRmile

"Coming back postpartum. The 9 AM crew was a lifeline. Strongest I've ever been."

James L back squat
— 04 · 36 MONTHS

James L.

+135 lbback squat
−21 lbweight

"Came in at 245, no muscle, prediabetic. Reversed everything in two years."

Priya S kettlebell swing
— 05 · 8 MONTHS

Priya S.

+98 lbdeadlift
+5chin-ups

"First gym I've stayed at past month three. The in-person coaching changes everything."

David Q clean
— 06 · 28 MONTHS

David Q.

+88 lbfront squat
3:422k row

"Swapped a $300/mo orange-themed franchise for FORGE. Twice the work, half the noise, zero injuries."

Membership

Pick a tier. Pause anytime.

No annual contracts. No initiation fees. No cancellation games. Pause for an injury, vacation, or work travel — your account holds; you don't lose progress.

Day pass

Drop-in

Visiting Denver? Single class on the regular schedule.

28/visit
No commitment
  • One coached class
  • Mobility room access
  • Locker room + showers
Drop in →
★ Most popular

Standard

All classes, open gym, full programming. The membership 88% of members buy.

189/mo
Pause anytime
  • Unlimited classes
  • 16 hr/week open gym
  • Programmed app + nutrition guide
  • 2 free guest passes/mo
  • Body-comp test every 90 days
Start free week →
Compete

Athlete

Coach-built individualized program for masters powerlifting + Olympic lifting.

329/mo
3-mo minimum
  • Everything in Standard
  • Custom program (Marco or Rae)
  • Monthly 1:1 video review
  • Meet-day handler included
Start program →
Founders

Founders

Locked rate for life. We open four founders memberships per quarter.

149/mo
Lifetime rate
  • Everything in Standard
  • Locked rate forever
  • Reserved 6 AM seat
  • 4 free guest passes/mo
Apply →
Dani Quinones — FORGE owner
Owner

Dani Quinones.
Eleven years on this floor.

Dani opened FORGE in 2014 in a 4,800-sqft warehouse off South Broadway. She'd just left a corporate-fitness job after watching her members get pushed through a sales funnel for fourteen months and then ghosted. She bet her savings that adult lifters would pay for a real coach if you actually showed up and coached them.

Twelve years later, FORGE has expanded twice (the current 12,000-sqft floor, opened 2021, runs the original block-periodization method). Dani still programs every block, still teaches the 6 AM strength class, still tests every new coach hire on the platform.

"A gym is a hundred small judgment calls a day. Most of them get made by whoever runs the floor at 6 AM. I run the floor at 6 AM."— Dani Quinones
◆ Equipment partners
Rogue Eleiko Concept2 Hyperice Theragun Wodify
Questions

Before your first day.

I've never lifted a barbell. Will I be lost?

No. The intro week is built for total beginners. Coaches scale every workout, walk you through every lift, and don't move you to weighted reps until you can demonstrate the unweighted pattern.

Do you offer 1:1 personal training?

We do, but rarely as a long-term solution. Most members benefit more from coached group classes than from 1:1 sessions. We offer 1:1 onboarding for the first three sessions if you'd like extra time on the basics.

Are drop-ins welcome?

Yes. $28 per class, walk-in or reserved. Out-of-town members at affiliate gyms get free drop-in for one week.

Is there a kids program?

No. FORGE is an adults-only training environment. Members may bring children to the lobby during open-gym hours but not to coached classes.

What about post-rehab return?

Several of our members are post-knee-replacement, post-hip-replacement, or returning from a major orthopedic procedure. Coaches scale and modify every workout. Bring your PT release; we'll work with it.

Do you sell supplements / shakes / cleanses?

No. We do not sell anything in the lobby. We do not have an MLM revenue line. We do not endorse cleanses. The only thing for sale at the front desk is a coffee.

Cancellation policy?

Cancel any time, no fee, no questions. Same-day cancellation is fine. We'd rather you leave honestly than stay annoyed.

Parking?

Free lot adjacent. Bike racks indoors. Light Rail (Alameda station) is 0.4 mi.

Free intro week.
No card. No call.

Show up, take a class, lift the bar. If we're a fit, we'll talk membership at the end of the week — not before.